The See Through Network

See Through Together is the attention-attracting arm of the See Through Network. See Through Together’s team of media professionals creates original video and audio content for distribution on social media platforms and Network websites.

See Through Together videos and podcasts have a broad appeal with ‘something for everyone’. They offer fresh takes on familiar genres and topics: podcasts, property shows, documentaries, speeches, music concerts or how-to videos on woodland craft. See Through Together content is crafted to engage audiences looking for something familiar but distinctive.

See Through Together’s global team of filmmakers, musicians, artists, advertisers, podcasters and digital marketers work for free to create entertaining, original content with an unambiguously human touch. On zero budget.

Untainted by AI, See Through Together content nudges people to start a journey that ends in carbon drawdown.

See Through Games creates live and online games inducing players to have fun while they think, learn and act on the climate crisis. Three interlocking games guide players from casual entertainment to measurable emissions actions, by inducing them to Think, Learn and Act.

The Think Game asks players, under time pressure, to rate the green credentials of various celebrities, brands, companies and countries. There are no right or wrong answers, but it leaves players wanting to know what they ‘should’ have said.

The Learn Game does have right and wrong answers. Teammates collaborate to guess the most effective ways to reduce emissions. The more confident the player, the more shocked they are at their ignorance.

The Act Game empowers players to make a measurable difference by challenging our leaders to implement and enforce specific emissions-reducing regulations, and then hold them to account.

See Through News is the See Through Network’s journalism, education and outreach arm. Its global team of volunteer storytellers, researchers and educators targets Unwilling Inactivists. These are those of us who accept the science and reality of human-induced climate change, but who feel powerless to do anything about it.

Unwilling Inactivists are the 80-89%, and rising, of 8.2 billion humans who want their governments to do more to combat the climate crisis.

See Through News deploys a wide range of content designed to engage and entertain, in order to inform, across a wide range of registers, cultures and languages.

From videos to community projects, free school resources to podcasts and newsletters, See Through News moves ordinary people from Tempted to Intrigued to Educated, ready to become Doers, and take action that will measurably reduce carbon.

See Through Carbon is the See Through Network’s hard science arm. It barters free carbon footprint calculations and emissions reduction advice in return for making the data public.

Decades of ‘voluntary reporting’ have created a carbon reporting culture driven by PR and profit rather than science and transparency. Branded methodologies hidden in IP black boxes, and data hidden behind paywalls, have enabled a profitable but ineffective carbon trading industry. Its trillion-dollar growth has coincided with rising emissions.

Inaccurate, costly, opaque and proprietary ‘Carbon Reporting 1.0’ is no longer viable. Government regulation, driven by Brussels and Beijing, is finally introducing ‘compliance reporting’. Businesses no longer set their own rules. Non-compliance incurs financial penalties.

See Through Carbon facilitates ‘Carbon Reporting 2.0’ by providing an accurate, free, open-source carbon reporting ecosystem. Both methodology and data are transparent by default.

As big business regulation becomes more stringent, See Through Carbon’s transparency incentivises emissions reduction. See Through Carbon’s approach solves the ‘SME paradox’. It facilitates auditable reporting for big business, for whom accurate emissions reporting is a legal requirement. It allows big business’s Scope 3 to be calculated from accurate data, not AI estimates. The data is derived from the small businesses in their supply chain who are not yet required to report their emissions.